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Applovin Corporation launches an IPO.

12.04.2021

IPO of Applovin Corporation (APP) will take place on April 14, 2021.

AppLovin is a company that provides software solutions for mobile applications developers. AppLovin software is a comprehensive set of tools that enables developers to download their mobile apps, optimize the return of marketing costs and monetize apps.

The software consists of:

AppDiscovery - marketing software solution that matches the demand of advertisers with the supply of publishers through auctions
MAX - in-app bidding software that optimizes the cost of in-app ad resources
Compass - MAX software analytics tool that gives developers the insights they need to stay competitive and manage profitability.

The listed bookrunners of the IPO are Morgan Stanley, JP Morgan, KKR, BofA Securities, Citi, Credit Suisse, UBS Investment Bank, Oppenheimer & Co.б Stifel, Truist Securities, William Blair, LionTree, LUMA Securities, Raine Securities, Blaylock Van, Guzman & Company, Seelaus and Roberts & Ryan Investments.