Qualtrics International, Inc. launches an IPO.

IPO of Qualtrics International, Inc. (XM) will take place on January 27, 2021. Qualtrics XM is an online platform that collects data about customers of companies. It is a critically important software system that improves interactions with customers, employees, products and brands. Qualtrics allows to manage all four features from a single connected platform:
CustomerXM - helps to reduce churn, increase engagement and customer lifetime value by listening to customers across all channels and acting on their feedback. 
EmployeeXM - stimulates customer retention and increases productivity by constantly listening to employees and improving the quality of service in the workplace.
ProductXM - enables to develop products that people like, decrease time to market and increase sales by identifying the needs, wants and expectations of users.
BrandXM - allows to create a base for loyal users, acquire new customers and increase market share. 

Qualtrics' clients include Microsoft, HP and Shell. 

The listed bookrunners are Morgan Stanley, JP Morgan, BofA Securities, Barclays, Deutsche Bank Securities, Goldman Sachs, HSBC, Citigroup, BMO Capital Markets, Truist Securities, Canaccord Genuity, Evercore ISI, JMP Securities and Oppenheimer & Co.