Playtika Holding Corp. launches an IPO.

IPO of Playtika Holding Corp. (PLTK) will take place on January 14, 2021. Playtika is one of the world’s leading mobile game developers. Founded in 2010, Playtika has been a pioneer in the gaming industry. The company was one of the first to offer free games on social media and soon on mobile platforms. Playtika’s diverse portfolio of games is synced across platforms and devices. According to Newzoo, mobile games is the fastest growing component of the video game industry. With the expansion of mobile breadboard and the widespread of smartphones, games can now be played anytime and anywhere. Approximately 4 billion users spent time and money on mobile games in 2020, and the revenue from mobile gaming is expected to grow up to $115 billion in 2023. 

The company’s estimated post-IPO valuation is expected to be $11.4 billion.

The listed bookrunners of the IPO are Morgan Stanley, Credit Suisse, Citigroup, Goldman Sachs, UBS Investment Bank, BofA Securities, Baird, Cowen, Stifel and Wedbush Securities.